Working with Brendan Donlon, then Art Director at Dublin-based BFK Design Group in the 90s, we reworked the Pierres character, making him friendlier with a more well-fed look with a twinkle in his eye.

Bright and vibrant blue, red and yellow colours were chosen to create impact and shelf appeal. The outcome is an impactful and contemporary visual identity, flexible enough to be used on all branded material, including product packaging and point-of-purchase material, staff uniforms, exhibition stands, signage and advertising.

Client

Pierres