We developed a youth-orientated brand called Fired Up to promote Gaelic Games and GAA affairs within the Post-Primary and Third Level sectors including Minor and U21 level.

The initiative consisted of a magazine, published on a quarterly basis in association with the Irish Independent, and a website with updated magazine content.

An editorial style was developed throughout the magazine utilising the Fire theme.

Throughout the publication and website were top player interviews, indepth analysis of performance enhancement in areas such as coaching, nutrition, physical fitness, psychological focus and match analysis as well as information to enable players to develop their full potential.

Client

GAA