Ballyfin AC approached us to take a look at devising an athletic brand for a specific area of the club, the 13-18 age group with a view to attracting, developing and maintaining  an interest and enthusiasm in athletics.

By developing an area specific brand within the club it was felt that it would benefit a more focused approach from coaches and athletes alike.

The Team Up Development Squad was launched  in February 2017 and already the club is seeing improvement on and off the track in this age group.