We pitched this project to the IRB as an initiative to create a unique exciting brand to promote the game of rugby to kids all over the world in the 7-13 age bracket with the aim of attracting new children and informing them about the skills and star players of the game in a fun and exciting way.

The project consisted of the creation of a brand identity, characters, a magazine and a website.

Alas the project was not taken up but we are very proud of it here.

Client

International Rugby Board