The project included the development of a proposal document outlining the goals and desires of the brochure and the needs of its target audience. This created the basis for us to proceed in a clear manner. We created the strapline “Arrive as a guest … leave as a friend”, which created the basis of all future documentation and became a strapline which was tweaked for other more specific pursuits. The 24 page brochure contained all the relevant tourism contact details within Laois as well as dedicated pages on heritage, outdoor activities, festivals, accommodation, the arts, sport and golf within the county.

Client
Laois County Council